Imagine walking into a car showroom. The salesman walks over and you think, okay, ’sell me the car’. Now imagine that he gives you a list of features. ‘Yip, it’s got doors, an engine, steering wheel and 5 seats and it’ll get you to the Komm in 5 minutes’. Would you buy it? And what is the Komm anyway? The car over there has all that stuff and is 5 grand cheaper!

That’s why less isn’t always more. Imagine he told you the engine has 16-valves and ran on vegetable juice making it cleaner and greener than any other production car around. Imagine the seats were heated leather for those cold winter mornings and that the steering wheel was the same carbon alloy they used on the Space shuttle. And the Komm is a stunning headland in Kommetjie, 40km south of the City where the sunsets are some of the best in Cape Town.

Would you buy it now? Okay maybe not, but he’s given it his best shot. Explained, talked up and sold ice to the Eskimo’s. So give it your best shot, spend time selling your property rather than giving a list of features (which to be honest every holiday accommodation will have). Make your accommodation remarkable and always remember to explain everything.