Blog - Cape Town Holiday Accommodation - Places to Stay in South Africa

Why the web should be your no.1 marketing tool

Did you know that over 80% of travel research is done online prior to a booking being made and that over 393 million (almost 50%) of Europeans are internet users. Compare that with just 5% in Africa and you see how crucial being web savvy and visible online really is to attracting some of the 1.7 million overseas visitors who visit the Western Cape each year.

As a holiday home owner you should consider the internet as your no.1 marketing tool. Rand for Rand it’s the cheapest form of marketing you can do. If your holiday rental accommodation doesn’t already have a website then get one, it’ll be the best few grand (quid) you’ll ever spend on your Cape Town holiday accommodation! If you need help or advice on building or upgrading your website or making it more search engine friendly then contact us and we’ll point you in the right direction.

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2 Comments so far

  1. cometocapetown.com April 25th, 2009 1:21 pm

    amazing stats! really nice site to, congrats guys. :)

  2. Holiday rental November 13th, 2009 2:21 pm

    Thank you for this article and you very good advice

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