Holiday Home Owners don’t use the internet. Yesterday’s blog piece ‘You’re not selling a washing machine’ eluded to that fact and then writing ‘The Ultimate Holiday Home Owners Marketing Guide’ just confirmed my suspicions. The World’s No.1 marketing tool, which I dare say brings in more bookings and enquiries than all the other marketing combined, is a Pandorra’s box of wizardry that only bespectacled nerds know how to use. Proof of this fact has been landing in my inbox all month. A recent owner, we’ll call them MrX, wrote and saved their establishment description in MS Word and was very disgruntled that our website wasn’t able to see this document, suck out the contents, re-format and insert it into their listing and post it live on the site using cosmic interwebby magic. “Surely your site can do that, I thought it was supposed to be clever” … hmmm!

So my advice to all holiday home owners who want to get ahead in the holiday rental game is LEARN TO USE THE INTERNET. Spend 15-30 minutes each day surfing, joining, uploading and viewing. Do this for a couple of weeks and then see if you get it. If you do, then great … you’re on the way to increasing your bookings … if not, then increase the time to 30-45 mins. Keep increasing the time until you have palpatations if you haven’t switched on your machine for a day or so. This is called Online Oxygen Starvation and is roughly the state we’d like you to achieve. This is also the point at which enlightenment occurs and the wonderful world of the web opens it’s doors and lets you in. Happy surfing!