Blog - Cape Town Holiday Accommodation - Places to Stay in South Africa

Imagine walking into a car showroom. The salesman walks over and you think, okay, ’sell me the car’. Now imagine that he gives you a list of features. ‘Yip, it’s got doors, an engine, steering wheel and 5 seats and it’ll get you to the Komm in 5 minutes’. Would you buy it? And what is the Komm anyway? The car over there has all that stuff and is 5 grand cheaper! Read more

Let’s start with an assumption: You can only measure how successful your marketing is by how many enquiries and bookings you have. So for every $1 you spend on marketing you would expect to see a % return in bookings or at least enquiries. And so it goes that the more you spend on marketing, the more bookings you get, assuming this rudimentary calculation holds true. Read more

photo by: Kafeole

I have a problem with this blog. My problem is that I am talking to holiday home owners, yes that means you! And you’re a secretive bunch. The problem is that none of you will share this wisdom with your fellow holiday accommodation owners. The reason is obvious. If you share with others they will also know how to improve their bookings and you will receive less. Of course this statement makes sense, but only in the short term. Let’s take a longer term view of how sharing could actually increase your bookings and push up your prices. Read more

Let me guess, you want to attract all holidaymakers to your property. The more flexible your accommodation is then the greater the chance you have of filling those beds. This is true and I’m not going to argue that flexibility is great when it comes to being available for all types of enquiries from all types of holidaymakers. The problem is that your marketing will be unfocussed and will not yield the results you hoped for. So whilst other, more niche accommodation continues to post the ‘no vacancies’ sign on it’s window you can’t understand why you aren’t getting the same sort of response .. especially when you have flexibility on your side! Read more

Okay so on the face of it giving somebody a free postcard to send might not seem revolutionary. And that’s the great beauty in this simple, but oh so effective, method of ‘discreet’ marketing. Read more